Adidas FIFA World Cup Mobile Experience

A goal of the Adidas' first iAd campaign was to showcase all of their three brand lines in one form - Adidas, Adidas Original, and miCoach through the FIFA World Cup theme. Flicking off a soccer ball was an intuitive game-like entrance to the experience. Adidas products used in the promo video scenes drop off of the video frame for viewers to interact and learn about them further.

Role: Sr. Art Director