Beats by Dr Dre – London Olympic Design Concept

R/GA was asked to come up an interesting graphic design of Beats by Dr. Dre headphone during the London Olympic 2012. 19 countries were selected.

My solution was to motif each nation flag in a bold and contemporal way for all Olympians, but the medal-favorite Olympians had an option to wear more expressive design version.

Role: Sr. Art Director