Nike Online Ad Campaigns
A new concept of shoes was emerged by Nike – making the shoes to feel like wearing almost anything in a bad way. These were least supoorted shoes to your feet and ankles intentionally to train them strong. The "Run Barefoot" theme was executed beautifully on the ad by switching off barefoot prints to shoe treads as you interact and run through the ad.
(The ad requires a Flash player.)
The FORCE brand of Amare Stoudemire was released while Amare was injured for the season. As the red color and the shattered glass show the strength of Amare, the animation of the geometric shape symbolizes TV and press media swarming with harsh critic of him sitting on the bench. The ad expresses his relentless determination of come-back.
Kobe Bryant has signed with Nike for the first time in 2006 and released his first Nike shoes ‘Zoom Kobe I’. Uptempo was the theme of his brand and embraced his quickness on the court. While it expressed with the motif of maze-like pattern, the expand ad supported the idea with a video that his skill wouldn’t come along without everyday practice and training routines.
(The ad requires a Flash player.)
LeBron James has shown his greatness in NBA in the recent years, and yet his personality is still somewhat unknown to public. Nike wants to break this barrier. This campaign introduces many unseen private photos from his practice and locker room to the game action. Juxtaposing with the words describing his versatility, the design gives a seamless interactivity between the photos and words.
(The ad requires a Flash player.)