EA Madden 8 Game Launch Event Campaign

EA Sports Madden franchise has built millions of hardcore fans over years. EA celebrated it by uniting them at the NY Times Square on the game launch date. The ad campaign's look and feel was created with a wall of the real photos of enthusiatic fans and the content works as a social media. 

Role: Sr. Art Director

Microsite

ea_Madden8_microsite.jpg

(The demo requires a Flash player.)

Promotional Game "2 minute drill"

Need a little football fix? Complete all eight plays below in the fastest time possible. The clock starts the second you start. 

stbd_2minDrill_home+quiz.jpg

(The demo requires a Flash player.)

Online Ad Campaign

ea_Maden8_ad.jpg

(The ad requires a Flash player.)

Product + Event DesignHiro MoriVisual Design