Discovery + UX Process: Mercedes-Benz 2025 S-Class UX Design Concept
There are 5 steps to come up the UX design concept of Mercedes-Benz 2025 S-Class. (This concept was designed in 2016.)
1: History
- What did the Mercedes-Benz (MB) S-Class instrument cluster design and infotainment system (ICDIS) look like in the past?
- How has the design of ICDIS of the MB S-Class been changed during the past eight year span?
- What kind of design has been accepted by the MB S-Class customers?
- Where is MB heading with their recent UX design concept?
2: Competition
- What are other luxury car models and brands of the equivalent quality as MB S-Slass that incorporates the digital ICDIS?
- What is the latest concept design of the digital ICDIS?
- Is there any innovative solution of the digital ICDIS even it is not for a luxury car segment?
Europe
United States
Japan
Exotic
More (Europe)
More (Japan + US + South Korea)
3: Brand (S-Class) Analysis
- What do I think of the MB S-Class and people’s perception of the MB brand?
- Who buys and drives the MB S-Class?
- What keywords are associated with the MB brand and how much can I expand it?
- Are there any interesting keywords that will lead to the new idea of the ICDIS?
4: A.I. & Advanced Technology
- What could be possible in 2025, in nine years from 2016, in terms of the advanced technology that helps driving and safety of cars?
- What is the implication of A.I. techonology for an automobile industry?
- What new experience and technology would be suited for the targeted S-Class customers?
5: Mood Board
- What color and look & feel could inspire the ISCIS in 2025 for the MB S-Class?
- What imagery does it represent MB?
